Why Earth Tones Are Dominating 2025’s Design Scene
From terracotta to olive green, earth tones are everywhere. We explore the psychology behind this trend and why these grounding, natural colors are resonating with audiences. In a world that is becoming increasingly digital, there is a growing desire for authenticity and a connection to the natural world. This is reflected in the design trends we are seeing, and one of the biggest trends of 2025 is the rise of earth tones. Earth tones are colors that are inspired by nature: the brown of the soil, the green of the trees, the blue of the sky, and the beige of the sand. They are colors that are calming, grounding, and reassuring. The psychology behind this trend is clear. We are spending more and more time indoors, staring at screens. We are craving a connection to the outdoors, and earth tones are a way to bring a little bit of nature into our digital lives. They can help to create a sense of peace and tranquility in a world that is often chaotic and overwhelming. Earth tones are also associated with authenticity and craftsmanship. They are the colors of natural materials like wood, stone, and clay. This makes them a great choice for brands that want to convey a sense of quality, honesty, and tradition. They are popular with brands in the wellness, sustainability, and artisanal food sectors. When using earth tones in your design, it's important to create a sense of balance. A design that uses only brown and beige can feel dull and uninteresting. It's a good idea to pair your earth tones with a brighter accent color to add a pop of energy and visual interest. A vibrant blue or a sunny yellow can be a great complement to a palette of earthy browns and greens. Texture is another important consideration when working with earth tones. These colors are often associated with natural textures, so incorporating textures into your design can enhance the effect. You could use a subtle background texture that mimics the look of paper or wood. You could also use textured fonts or graphics. Our 'Nature' category in the palette explorer is a great place to find inspiration for earth tone palettes. We've curated a collection of palettes that are inspired by the colors of the natural world. You can browse through them, save the ones you like, and use them as a starting point for your own designs. The rise of earth tones is more than just a fleeting trend. It's a reflection of a deeper cultural shift. It's a sign that we are looking for more balance, more authenticity, and more connection in our lives. As a designer, you can tap into this trend to create designs that are not only beautiful but also deeply resonant with the needs and desires of your audience.